Flexible

Few Industry wise list, that can be deployed easily.

Challenge

To avoid over-targeting existing visitors.

Solution

Continental Database allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.

Results

We’ve achieved a Accuracy of 95%, which generated a number of new sales. In the campaign’s inaugural month of activity the Countries was increased by 104, surpassing the client’s target. February 2013 saw client revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Customers of 718.

From The Client

“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”