At Continental Database we own and maintain over 150 Million opt-in mail records that are sourced through subscriptions from our online portals, surveys and monthly newsletter mail outs.
We precisely develop the lists for each marketing campaign based on the target demographics to help our clients reach a more specialised target group that is most likely to buy their commodity or service.
The field of marketing has undergone a profound change. The days of mass marketing that was one size fits all are quickly passing away, and in their place, businesses are employing multi-channel marketing strategies that personalise communication with clients through both conventional and online channels. Product-centric thinking is being actively replaced by smart marketers.Multi-channel marketing has become a potent tool for cultivating relationships with clients.
These records are continually checked for accuracy and up-to-datedness by our 250-strong data staff. Every 90 days, we verify and confirm each entry in our database. We give our clients the quick turn-around, quality control, and accountability they want by performing the whole process of database cleansing and appending and custom email database development in-house and drawing on our more than 11 years of experience in providing innovative data enhancement solutions.